The ODL BBA (Hons.) program at Srinivas University provides comprehensive business education through a flexible distance learning approach. The curriculum covers core business disciplines including marketing, finance, human resources, operations management, and entrepreneurship. Students learn through extensive digital resources, self-paced modules, and practical assignments, while examinations are conducted offline at authorized centers. This program is ideal for aspiring business professionals balancing education with work or personal commitments..
A candidate with PUC/10+2 Commerce/Science/Arts or 3-year Diploma or 2- year JOC /ITI with Commerce related subjects shall be eligible.
Passed and graded in the 10+2 (or) Diploma programmes will be required
| Subject Name |
|---|
| Business Accounting |
| Fundamentals of Management |
| E-Commerce |
| Customer Relationship Management / Travel & Tourism Management |
| Communicative English I |
| Business Decision Techniques I |
| Digital Fluency |
| Health & Wellness |
| Subject Name |
|---|
| Retail Operations Management |
| Organisation Behaviour |
| Marketing Management |
| Fundamentals of Fintech / Fundamentals of Python Programming |
| Micro Economics |
| Environmental Studies |
| Artificial Intelligence in Business Administration |
| Digital Banking and Payments |
| Subject Name |
|---|
| Financial Management |
| Business Law |
| Corporate Accounting |
| AI Powered Automation and Chatbots/Human Resource Management |
| Business and Professional Skills |
| Product & Brand Management |
| Business Etiquette & Corporate Grooming |
| Indian Constitution |
| Subject Name |
|---|
| Macro Economics |
| Company Law |
| Supply Chain Management |
| Operations Research |
| Indian Business Value System |
| Business Information Technology |
| Digital Social Media Awareness |
| Introduction to Business Analytics |
| Subject Name |
|---|
| Business Research Methods |
| Marketing/Finance/HR - DSE-1 |
| Marketing/Finance/HR - DSE-2 |
| Operations Research |
| Entrepreneurship Development |
| Ethical AI and Data Governance |
| Right to Information Act (RTI) |
| Subject Name |
|---|
| Internship Embedded Project Work & Viva Voce (or) Research & Dissertation |
| Subject Code | Subject Name |
|---|---|
| Marketing | |
| Services Marketing - DSE-1 | |
| Sales and Distribution Management - DSE-1 | |
| Retail Analytics and Insights - DSE-2 | |
| Procurement and Supply chain management - DSE-2 | |
| Finance | |
| Financial Markets and Services - DSE-1 | |
| Security Analysis and Portfolio Management - DSE-1 | |
| Financing for Start-ups - DSE-2 | |
| Fintech Strategy and Innovation - DSE-2 | |
| HRM | |
| Industrial Relations and Labour Laws - DSE-1 | |
| Employee Performance Management and Counselling - DSE-1 | |
| Strategic Human Resources Mangement - DSE-2 | |
| Psychological Development - DSE-2 | |
| Subject Name |
|---|
| Strategic Management |
| Applied Research Statistics |
| Global Management |
| Project Management |
| Quality Management |
| Subject Name |
|---|
| Internship Embedded Project Work & Viva Voce (or) Research & Dissertation |
| Bachelor of Business Administration (Hons.) | |||||
|---|---|---|---|---|---|
| Year 1 | Year 2 | Year 3 | Year 4 | ||
| Registration Fee (REG FEE) | ₹ 500 | - | - | - | |
| Exam Fee | ₹ 2,000 | ₹ 2,000 | ₹ 2,000 | ₹ 2,000 | |
| Tuition Fee | ₹ 18,000 | ₹ 18,000 | ₹ 18,000 | ₹ 18,000 | |
| Total (per Year) | ₹ 20,500 | ₹ 20,000 | ₹ 20,000 | ₹ 20,000 | |
| Total Fee | ₹ 80,500 | ||||
Self-Directed Learning Model: Study at your own pace with complete flexibility in scheduling.
Comprehensive Business Curriculum: Master marketing, finance, HR, and strategic management fundamentals.
Extensive Digital Resources: Access video lectures, e-books, case studies, and business simulations.
Specialization Tracks Available: Choose focus areas in Marketing, Finance, or Human Resources.
Assignment-Based Learning: Apply business concepts through practical projects and case analyses.
As per the Regulation 22 of the UGC in 2020, ODL degrees are now regarded as equally valid and credible as traditional, offline degrees.