Bachelor of Business Administration (Hons.)

Mode : ODL | Duration: 4 years, 8 Semesters
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Prestigious Srinivas University business degree

Learn flexibly, balance life commitments

Entrepreneurship, analytics, strategic management mastery

Industry-ready managers for competitive markets

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Overview

The ODL BBA (Hons.) program at Srinivas University provides comprehensive business education through a flexible distance learning approach. The curriculum covers core business disciplines including marketing, finance, human resources, operations management, and entrepreneurship. Students learn through extensive digital resources, self-paced modules, and practical assignments, while examinations are conducted offline at authorized centers. This program is ideal for aspiring business professionals balancing education with work or personal commitments..

Eligibility

A candidate with PUC/10+2 Commerce/Science/Arts or 3-year Diploma or 2- year JOC /ITI with Commerce related subjects shall be eligible.

Passed and graded in the 10+2 (or) Diploma programmes will be required

Course Structure

Subject Name
Business Accounting
Fundamentals of Management
E-Commerce
Customer Relationship Management / Travel & Tourism Management
Communicative English I
Business Decision Techniques I
Digital Fluency
Health & Wellness

Subject Name
Retail Operations Management
Organisation Behaviour
Marketing Management
Fundamentals of Fintech / Fundamentals of Python Programming
Micro Economics
Environmental Studies
Artificial Intelligence in Business Administration
Digital Banking and Payments

Subject Name
Financial Management
Business Law
Corporate Accounting
AI Powered Automation and Chatbots/Human Resource Management
Business and Professional Skills
Product & Brand Management
Business Etiquette & Corporate Grooming
Indian Constitution

Subject Name
Macro Economics
Company Law
Supply Chain Management
Operations Research
Indian Business Value System
Business Information Technology
Digital Social Media Awareness
Introduction to Business Analytics

Subject Name
Business Research Methods
Marketing/Finance/HR - DSE-1
Marketing/Finance/HR - DSE-2
Operations Research
Entrepreneurship Development
Ethical AI and Data Governance
Right to Information Act (RTI)

Subject Name
Internship Embedded Project Work & Viva Voce (or) Research & Dissertation
HONOURS TRACK (Note: Upgrade to 4th year Hons programme will be subjected to a student scoring 75% in all the 6 semesters)

Subject Code Subject Name
Marketing
Services Marketing - DSE-1
Sales and Distribution Management - DSE-1
Retail Analytics and Insights - DSE-2
Procurement and Supply chain management - DSE-2
Finance
Financial Markets and Services - DSE-1
Security Analysis and Portfolio Management - DSE-1
Financing for Start-ups - DSE-2
Fintech Strategy and Innovation - DSE-2
HRM
Industrial Relations and Labour Laws - DSE-1
Employee Performance Management and Counselling - DSE-1
Strategic Human Resources Mangement - DSE-2
Psychological Development - DSE-2

Subject Name
Strategic Management
Applied Research Statistics
Global Management
Project Management
Quality Management

Subject Name
Internship Embedded Project Work & Viva Voce (or) Research & Dissertation

Fee Structure

Bachelor of Business Administration (Hons.)
Year 1 Year 2 Year 3 Year 4
Registration Fee (REG FEE) ₹ 500 - - -
Exam Fee ₹ 2,000 ₹ 2,000 ₹ 2,000 ₹ 2,000
Tuition Fee ₹ 18,000 ₹ 18,000 ₹ 18,000 ₹ 18,000
Total (per Year) ₹ 20,500 ₹ 20,000 ₹ 20,000 ₹ 20,000
Total Fee ₹ 80,500

Program Highlights

Self-Directed Learning Model: Study at your own pace with complete flexibility in scheduling.

Comprehensive Business Curriculum: Master marketing, finance, HR, and strategic management fundamentals.

Extensive Digital Resources: Access video lectures, e-books, case studies, and business simulations.

Specialization Tracks Available: Choose focus areas in Marketing, Finance, or Human Resources.

Assignment-Based Learning: Apply business concepts through practical projects and case analyses.

Admission Process

  1. Apply Online
  2. Submit Documents
  3. Application Review
  4. Fee Payment
  5. Start Learning

ODL Degree =
Regular Degree

As per the Regulation 22 of the UGC in 2020, ODL degrees are now regarded as equally valid and credible as traditional, offline degrees.

Online Degree Certificate

Career Opportunity

Business Development Manager

Marketing Executive

HR Specialist

Operations Coordinator

Brand Manager

Financial Analyst

Sales Manager

Retail Operations Manager

FAQs

A. Yes. The degree holds official recognition from UGC and is accepted by employers.

A. Absolutely. The flexible format is designed for working learners.

A. All resources are available digitally through the university portal.

A. Examinations are conducted offline at designated centers across regions.